How Nico Digital Boosted Jehel’s SEO & Secured AI Overview Positions

The Challenge

Jehel is a specialized manufacturer of hydraulic material handling and rock-breaking machinery, serving cement, steel, mining, and power industries from their 80,000–100,000 sq ft facility in Kolkata. With ISO-9001:2015 and TÜV-SÜD certifications, zero site-failure records, and a 25-member mobile service team, their engineering credibility was undeniable.

But their digital presence told a different story:

• Domain Authority: Just 7 — critically low
• Keyword Visibility: Near-zero for high-intent terms like “hydraulic truck tippler manufacturer”
• Organic Traffic: Limited inbound inquiries
• Backlink Profile: Weak and underdeveloped
• Google My Business: Under-optimized
• AI Overviews: Completely absent from Google’s AI summaries

Execution

On-Page SEO Optimization

Optimized titles, meta descriptions, and header tags with high-intent keywords. Enhanced site structure, internal linking, image alt tags, and added schema markup. Resolved all technical errors.

Content Strategy (Three-Tier Funnel)

TOFU — Awareness

Educational content like “5 Misconceptions About Stationary Rock Breaker Usage in Small-Scale Mining” to attract engineers and plant managers.

MOFU — Consideration

Comparison content like “Clamshell vs. Orange Peel Grabs: Selecting Tools for Bulk Material Handling” for evaluating teams.

BOFU — Conversion

Brand authority content like “Role of JEHEL in Transforming Indian Bulk Material Handling” to drive inquiries.

Off-Page SEO & Link Building

Secured links from industry-relevant websites, credible business listings, and niche blog backlinks. Domain Authority improved from 7 to 11 within 3 months.

Google My Business Optimization

Updated product listings, business description, categories, and high-quality images. Posted regular updates and project highlights.

Results

Within just three months, the SEO campaign delivered transformative results:

Keyword Rankings Achieved:

• “Stationary rock breaker” → Position #1
• “Pedestal rock breaker boom system” → Position #4
• “Hydraulic truck tippler” → Position #5
• Secured Featured Snippets and AI Overview positions

Metric	Result
Clicks	754 (38% increase)
Impressions	33.3K
CTR	2.3%
Total Users	1,806 (18.8% increase)
Organic Users	750 (7.61% increase)
Avg Engagement Time	1 min 27 sec
Domain Authority	7 → 11
#1 Ranking	“Stationary rock breaker”

Key Takeaways

AI Overviews are the new SEO battleground. Securing positions in Google’s AI-generated summaries requires structured, authoritative content that goes beyond traditional ranking factors.

Niche B2B manufacturers can dominate search. With targeted keyword strategy and technical content, even a DA-7 site can reach Position #1 in three months.

Three-tier content funnels work for industrial SEO. TOFU educational content, MOFU comparison guides, and BOFU brand authority pieces serve every stage of the buyer journey.

Google My Business matters for B2B. Even for manufacturers, optimized GMB profiles drive local visibility and credibility signals.

Domain Authority growth compounds. From 7 to 11 in 3 months may seem modest, but it represents a 57% improvement that accelerates future ranking gains.

Frequently Asked Questions

How did Jehel achieve Position #1 on Google in just 3 months?

Through a combination of on-page optimization with high-intent keywords, a three-tier content strategy (educational + comparison + brand authority), targeted backlink building from industry-relevant sources, and technical SEO improvements. The focused approach on niche manufacturing terms with lower competition but high commercial intent was key.

What is AI Overview optimization, and why does it matter for manufacturers?

AI Overviews are Google’s AI-generated summaries that appear at the top of search results. For manufacturers, appearing in these summaries means being positioned as the authoritative source that AI trusts to cite. This requires structured content, strong domain signals, and topic authority — exactly what Nico Digital built for Jehel.

How important is Domain Authority for industrial SEO?

Domain Authority directly impacts ranking potential. Jehel’s improvement from 7 to 11 (57% increase) enabled them to compete for competitive keywords they previously couldn’t rank for. For industrial companies, DA growth comes from quality backlinks via industry directories, trade publications, and partner websites.

What SEO strategy works for hydraulic equipment manufacturers?

The most effective approach combines technical on-page optimization targeting specific product terms, educational content addressing common buyer questions, comparison guides for engineers evaluating equipment, and local SEO through Google My Business. Link building through manufacturing directories and industry associations strengthens authority.

How does Google My Business help B2B manufacturing companies?

Even for B2B manufacturers, an optimized GMB profile improves local search visibility, provides credibility signals to Google, and serves as an additional touchpoint for procurement teams researching suppliers. Regular updates with project highlights and product listings keep the profile active and relevant.

Ready to dominate search in your industry?

At Nico Digital, we help industrial manufacturers secure top rankings, Featured Snippets, and AI Overview positions.

Partner with Nico Digital today!